By now, maximum brands recognize the importance of content. In reality, HubSpot found that corporations that weblog get 97% extra inbound hyperlinks and fifty five% extra net site visitors than people who don’t. Still, creating content material on a everyday agenda poses a few demanding situations.
Get into the content attitude. Anytime you’re thinking about your commercial enterprise or industry, be seeking out idea. Could the dialogue you had in a marketing assembly remaining week be turned into a blog post? Could that answer your colleague published on Quora? What approximately that presentation you gave at a conference final month? Look for those sorts of opportunities.
Create tweetable information. Compile a listing of data and encompass a “click to tweet” hyperlink subsequent to every one. Include the link lower back to the unique publish. Here’s an instance called 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report. This approach creates multiple access points right into a blog put up and lets in readers to easily tweet the stat they discover most exciting. The ease with which readers can percentage your content boosts the capacity for it to go viral.
Don’t be Hemingway, just be beneficial. A lot of folks who are new to content advertising and marketing strive to turn their content into an artwork form. This places a ton of pressure to craft the Great American Novel or some thing worth of a National Poetry Award, and it’s now not vital. If you find yourself getting sucked into this mindset, really ask your self, “Will my target consumer locate this useful?” If the answer is sure, you’ve achieved your activity.
Conduct a poll or survey. Write a blog submit and ask readers a few questions about your topic. Then you can take the responses and craft some other blog submit, so you’re getting pieces of content out of one concept. For instance, Boston.Com’s Daily Dose blog published a reader ballot to tie in with new studies on headphone-related injuries.
Don’t make one person convey the burden. Often at companies, the blog manager will deliver the entire load of the blog, which isn’t scalable. Instead, locate creative methods of enlisting people for the duration of the employer to make contributions to the blog. At Hubspot, a hundred thirty out of three hundred employees weblog and that they provide awards to the pinnacle bloggers. Take advantage of human beings’s vanity or competitiveness to motivate them.
Create guest weblog posts. Invite a visitor blogger to write down for your web page or contribute visitor posts to every other site. When you put up visitor posts, it’s an easy way to create content with minimum effort. When you make contributions a guest post yourself, it exposes you to a new audience and boosts your SEO. For instance, here’s a guest post I wrote for HubSpot about curating B2B content material.
Re-use your high-quality vintage content. Repurposing content material you’ve already created is far less difficult than developing latest content. Another variation on re-publishing older content material is taking it thru the content advertising and marketing pyramid. If you have got a 20-web page ebook, chop it up into 20 blog posts. Or you can take 20 weblog posts and turn them into an e-book.
Conduct an interview. The beauty of interviews is that it requires minimal effort and time to e-mail an expert to your industry, type up questions, and smooth up their responses earlier than publishing. However, your interview problem receives uncovered to a brand new target audience and gets the SEO benefits of hyperlinks, at the same time as you get to reveal your readers to a new perspective. Here’s an interview with Craig Zabodijnk, Marketing Manager at DPT Labs who sends out a regular curated e-mail in which he discusses his curation methods.
Create an infographic. Infographics have a miles reach and are clean to embed on other web sites, which creates the capacity to your content to move viral. Include your logo’s name and emblem and make the infographic to be had underneath Creative Commons so others can without problems percentage it, giving you extra exposure. Here’s an example of an infographic from Eloqua about the content grid.
Test your content. Don’t relaxation on assumptions of what varieties of content material works. Test the ones assumptions to make sure which you’re no longer killing your self over content material that received’t get read as tons as every other type of content material. You would possibly count on that your readers could revel in movies, but motion pictures are time- and useful resource-in depth to provide, so if cartoons require much less attempt and get lots more clicks from readers, you must try this rather.